They also aggressively vied with each other for market share, boosting their ranks of sales representatives and heavily promoting themselves through social media and email offers and discounts. Last year, orders through the two privately held companies totaled about $875 million in gross food sales, resulting in combined revenue of more than $100 million. Meanwhile, restaurants can benefit from new business and don't have to deal with as many phone orders, which can be labor intensive and prone to error.
The services appeal to diners by eliminating the need for a kitchen drawer of takeout menus, while also helping them discover new pickup and delivery options in their neighborhoods. in 2004, said that by combining their complementary restaurant and diner networks the new company will be well positioned for continued growth in what's become a huge market.
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